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CVS/pharmacy and Boundless Playgrounds Join the Pepsi Refresh Challenge to Support Children of All Abilities

08/23/2010

Public Invited to Vote for Favorite Playground 'Idea;' Winner Will Receive $70,000 to Build All-Inclusive Playground

WOONSOCKET, R.I., Aug 23, 2010 /PRNewswire via COMTEX/ -- CVS/pharmacy, Boundless Playgrounds, and Pepsi are inviting the public to join them as they work together to provide all children with the opportunity to play together in a truly inclusive environment. The partnership is part of the Pepsi Refresh Project, a groundbreaking effort that funds ideas, big and small, that can refresh the world.

 

From now until September 28 at noon ET, the public is asked to visit http://www.boundlessplay.refresheverything.com/ and vote on which playground idea should receive $70,000 in funding to build a Boundless Playground. Voting is limited to one vote, per person, per day. The website will announce the winning idea on September 28, 2010.

On a Boundless Playground children of all abilities can gain the important developmental and physical benefits of unstructured play. They also learn to appreciate the unique capabilities of others, regardless of any perceived ability, and are able to grow together while playing side-by-side in a safe environment.

The partnership with the Pepsi Refresh Project is made possible through CVS Caremark All Kids Can, a 5-year, $25 million commitment to support children with disabilities. Since 2006, CVS Caremark All Kids Can has supported Boundless Playgrounds and donated more than $4 million which has resulted in the building of more than 50 Boundless Playgrounds nationwide.

"Our goal with All Kids Can is to help all children succeed in life. A Boundless Playground has a real impact on a child's physical and emotional development and we're thrilled to be a part of creating an environment that encourages all children to learn and play with one another," said Eileen Howard Dunn, Senior Vice President of Community Relations for CVS Caremark. "We are excited to be part of the Pepsi Refresh Project and to give people the opportunity to support organizations like Boundless Playgrounds in their commitment to making local communities a better place for all children."

"We are proud to partner with CVS/pharmacy and Boundless Playgrounds and support their mission to give children of all abilities the opportunity to play together in a fun and welcoming environment. The Pepsi Refresh Project supports powerful, creative and fun ideas that encourage positive change and we're thrilled to be part of an initiative that has and continues to make a difference in the lives of children with all abilities in communities throughout the country," said David Regine, Pepsi National Account Manager, CVS/pharmacy Team.

Through the Pepsi Refresh Project, Pepsi is awarding more than $20 million in 2010 to fund ideas that move the world forward. At http://www.refresheverything.com/, anyone can submit an idea and each month the public votes to determine which ideas get funded.

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism. In 2010, Pepsi is funding ideas that will move the world forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. The Pepsi Refresh Project features significant social engagement around people and the power of ideas.

Boundless Playgrounds

Boundless Playgrounds is the leading nonprofit developer of truly inclusive playgrounds where children of all abilities gain the important developmental and physical benefits of unstructured play. On a Boundless Playground all children can be in the middle of the fun. There are nearly 200 Boundless Playgrounds in 31 states and Canada, with over 100 under development. For more information about Boundless Playgrounds, visit http://www.boundlessplaygrounds.org/.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $60 billion in revenue, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit http://www.pepsico.com/.

About CVS Caremark All Kids Can

All Kids Can, a program of the CVS Caremark Charitable Trust and CVS Caremark, is a five-year, $25 million commitment to support children with disabilities. The goals of All Kids Can are to support children with disabilities by raising awareness in schools and in local communities about the importance of inclusion, creating greater opportunities for physical activity and play, and providing access to medical rehabilitation and related services. CVS Caremark and its more than 211,000 employees help children with disabilities learn, play and succeed through partnerships with leading local and national nonprofit organizations. For more information, visit http://www.cvsallkidscan.com/.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,100 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Contact:
Eva Pereira
RF|Binder Partners
781-559-0424
eva.pereira@rfbinder.com
Erin Pensa
CVS/pharmacy
401-770-4786
epensa@cvs.com

SOURCE CVS/pharmacy